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I write about building, marketing, and leadership — especially when applied to Internet businesses.

How to Conduct an 80/20 Social Media Audit

January 9th, 2017 — A social media audit can provide desperately needed clarity by helping you clearly evaluate which channels are growing your business and which ones are draining your time, energy, and money.

5 Free Marketing Tools You Should Be Using to Spy on Your Competition

August 22nd, 2017 — Become a world-class marketing sleuth by using these 5 tools to understand what makes your competitors successful.

5 Time-Tested Principles to Track Your Digital Marketing ROI

September 18th, 2017 — Which marketing channels made you the most money yesterday, last week, or last month? ...No clue? You need a solid ROI tracking plan for your business.

Inbound & Hypergrowth: 25 Game-Changing Insights to Fuel Your Business

October 18th, 2017 — I’ve distilled the most actionable, valuable insights from two conferences into 25 bite-sized nuggets you can start leveraging today to grow your business.

Facebook Business Page Reach Just Got Slashed (Should You Be Concerned?)

February 17th, 2018 — Facebook recently announced they're drastically cutting down the reach of organic (unpaid) posts in the newsfeed in favor of more meaningful content.

Set a Marketing Budget From Scratch in 5 Easy Steps

February 18th, 2018 — In this post we're going to start with some practical questions, use a couple rules of thumb, avoid discounting of-the-wall channels, and tie everything together by basing our marketing spend off our revenue goal.

The Best Book on Startup Marketing: Traction

October 13th, 2019 — One primary factor separates new businesses with explosive growth from gut-wrenching failures: Traction. In this episode, I unpack one of the best books I've read on startup marketing with John Mosesman.

How to Build an Authentic Audience as a Developer

December 9th, 2019 — Any software developer can use this simple, proven formula to earn the attention of lifelong fans by building useful tools and sharing what you know.