Articles about
Marketing
I write about building, marketing, and leadership — especially when applied to Internet businesses.
Articles about
I write about building, marketing, and leadership — especially when applied to Internet businesses.
January 9th, 2017 — A social media audit can provide desperately needed clarity by helping you clearly evaluate which channels are growing your business and which ones are draining your time, energy, and money.
August 22nd, 2017 — Become a world-class marketing sleuth by using these 5 tools to understand what makes your competitors successful.
September 18th, 2017 — Which marketing channels made you the most money yesterday, last week, or last month? ...No clue? You need a solid ROI tracking plan for your business.
October 18th, 2017 — I’ve distilled the most actionable, valuable insights from two conferences into 25 bite-sized nuggets you can start leveraging today to grow your business.
February 17th, 2018 — Facebook recently announced they're drastically cutting down the reach of organic (unpaid) posts in the newsfeed in favor of more meaningful content.
February 18th, 2018 — In this post we're going to start with some practical questions, use a couple rules of thumb, avoid discounting of-the-wall channels, and tie everything together by basing our marketing spend off our revenue goal.
October 13th, 2019 — One primary factor separates new businesses with explosive growth from gut-wrenching failures: Traction. In this episode, I unpack one of the best books I've read on startup marketing with John Mosesman.
December 9th, 2019 — Any software developer can use this simple, proven formula to earn the attention of lifelong fans by building useful tools and sharing what you know.