The Best Book on Startup Marketing: Traction cover image

The Best Book on Startup Marketing: Traction

By Matt Woods

marketing podcast

One primary factor separates new businesses with explosive growth from gut-wrenching failures: Traction. In this episode, I unpack one of the best books I've read on startup marketing with John Mosesman.

Topics We'll Cover:

  • What's the Bullseye Process and why's it different than the alternatives?
  • What are the 3 traction and phases and where do most people typically get tripped up?
  • What channels are you the MOST biased toward (positively and negatively) and why?
  • Why is it so hard to split your time 50/50 between marketing and building (and who's doing this well?)

Links & Resources

Book Notes: https://mattwoods.io/

Just The Good Parts Book Summaries on YouTube

Just The Good Parts on Instagram: https://www.instagram.com/justthegoodparts/

Matt Woods on Twitter: https://twitter.com/matopher

John Mosesman on Twitter: https://twitter.com/johnmosesman

John Mosesman's Blog: https://johnmosesman.com/

Super Thinking: https://superthinking.com/

Gabriel Weinberg on Twitter: https://twitter.com/yegg

Justin Mares on Twitter: https://twitter.com/jwmares

Published on October 13, 2019.

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