How to discover hidden user problems
Coda blog, 2023
Drawing upon my experience as a former growth marketer, I put my own spin on the “marketing funnel” to create an always-on “research funnel.”
Sharing what I'm learning through speaking and guest appearances is one of my greatest joys.
See what I've been sharing recently. And don't hesitate to reach out if you'd like to collaborate.
Writing
Podcasting
Unlocking Activation at Coda and Building Trust Between PMs and Designers
Growthmates, March 2024
This time we talked to Matt Woods, a Product Manager focused on Product-led Growth, who helped companies like Coda increase key activation metrics by 60%, and introduce personalization experience that combines great UX and business impact.
Guest Appearances
Navigating Key Growth Mistakes through the Lens of User Onboarding
Webinar, March 2024
User onboarding is a key product experience and the base for your product growth. Not being approached well, it can cause problems and risks for the entire Growth system — Acquisition, Retention, and Monetisation. In this webinar, Kate Syuma, Viktoria Kharlamova, and a special guest Matt Woods (ex-Growth PM at Coda) will share 5 key Growth Mistakes and some examples from their practice.