The Best Book on Startup Marketing: Traction

One primary factor separates new businesses with explosive growth from gut-wrenching failures: Traction. In this episode, I unpack one of the best books I've read on startup marketing with John Mosesman.

Topics We'll Cover:

  • What's the Bullseye Process and why's it different than the alternatives?
  • What are the 3 traction and phases and where do most people typically get tripped up?
  • What channels are you the MOST biased toward (positively and negatively) and why?
  • Why is it so hard to split your time 50/50 between marketing and building (and who's doing this well?)

Links & Resources

Book Notes:

Just The Good Parts Book Summaries on YouTube

Just The Good Parts on Instagram:

Matt Woods on Twitter:

John Mosesman on Twitter:

John Mosesman's Blog:

Super Thinking:

Gabriel Weinberg on Twitter:

Justin Mares on Twitter: